Unilever product Analysis (Marmite)

Unilever was founded on the 2nd of September 1929 by the merger of the Dutch margarine producer Margarine Unie and the British soap maker Lever Brothers hence the name combination Unilever. The location of their merger and the location of the creation of the company was in the United Kingdom.

The core values of the company in my own opinion, I believe that the core values of the Unilever company are that they care about their communities and environment. For the environment they are in partnership with others to promote environmental care and for the community the Unilever company believes in looking after it's company but yet again all of this could be a lite and they are just saying this to look good in the eyes of the public as normally companies will lie about things to have a better appearance to the public but in my own personal opinion I don't know if they are a respected company or not.

The Number of brands that are under Unilever's belt is over 400 brands. The sectors that are within these 400 brands are Food, Household and Drink.

The Unilever brand that I have selected is Marmite the savory food spread.

The Slogan of Marmite is 'Love it or Hate it' which is basically saying to the consumer you either love it or hate it the product basically becoming self-aware and knowing that the public doesn't like the flavor of the product responding with that Marmite is acquired taste.

An advertisement campaign that Marmite unleashed was the Love it or Hate it just don’t forget it campaign which within in the advert. The marmite company makes a parody of an animal rescue team who go into people’s houses and rescues forgotten marmite jars at the back of the cabinet. In my opinion I believe that this advert is very funny and works well as marmite is fully aware that the nation either hates or loves the product. But unfortunately, the Advertising standards authority had to ban the advert after they received 250 complaints about it saying, “it trivializes the work of animal welfare charities”.

The British public has ranked Marmite 131^st food & snack in the country.  People aged 26 – 41 years old, 37% liked Marmite and 91% know of it. People aged 42 – 57 years old, 55% liked Marmite and 99% know of it. People aged 58 – 67 years old, 48% liked Marmite and 100% know of it.

https://yougov.co.uk/topics/food/explore/brand/Marmite?content=articles 

For my rebranding of the Marmite product, I have decided to change the demographic of the product from Humans to animals instead of changing the age range because Marmite is so diverse of how who enjoys the product. So, I decided to change the demographic from Humans to animals but when I started the rebranding idea I tried to apply the idea of people hating and loving the product but I realized that Marmite has
already done this because of their slogan ‘Love it or Hate it’. 

This is my first attempt of trying to rebrand the Marmite logo, but it honestly didn’t change anything about the product as it has stayed the same as before.

These are the rebranding of the marmite company, so the demographic is animals I have created three types one for dogs, one for cats and strangely one for prime apes. In my own opinion I believe that these can out as I wanted them to come out. The reason on why I have decided to make them look like this is because I thought of pet owners walking into a pet shop and purchasing these products for their pets to enjoy. As well I decided to change the name of the product to whatever corresponds with the animal then adding mite at the end, so it is still looks like it apart of the marmite branding.

For my changing of the demographic of my product brand, which is Marmite, and their selected regular demographic is broad as multiple different age ranges do enjoy Marmite as a product and a brand. So, I’ve decided to make it a very niche as I’ve chosen to make the product available to Pet owners and their pets as a sort of animal food supplement.  After doing some research into other animal yeast pastes, I’ve have found a few that are being labelled as ‘health food’ especially weight loss food for cats & dogs. Another thing that is important thing to note is that when working and making a product for this niche demographic it’s very important to advertise the health benefits that affect their animals. For example, yeast extract for dogs it can promote healthy skin, hair, eyes and liver function and this effect also has the same quality if eaten by a human so I guess if the pet owner is so inclined to have a bite of it themselves it will have some health benefits.

(Some examples, of other animal food paste supplements being advertised as dietetic foods for animals.)

Television advert for my animal food supplement Marmite.

Old direct address advertisements (Hey you, yes you, is your furry friend being a rambunctious rascal?).

The Techniques and Styles that I want to be in this advertisement is Light-hearted, Humors, Anti-realistic Narrative and finally series or maybe stand alone?